We concepted and produced a microsite for a Purina Beneful Dream Dog Park contest—a chance for one lucky dog and their person to win a $500,000 makeover of a dog park in their hometown. The heart of the microsite was a "Dream Machine" Flash banner that inspired people (and dogs) to unleash their imagination with their entry video and see what kind of dreamy things a dog park could contain.
Fancy Feast TasteMakers was an integrated co-creation contest for Fancy Feast consumers (and their cats), where they helped inspire the next Elegant Medleys entreé.
The Fancy Feast brand pulled back the velvet curtain and gave fans the opportunity to see how a cat food concept moves from initial concept to store shelf.
Logo
Brand Badge / Promotional
T-Shirt / Promotional
iPad Ad
YouTube Page Banner
Mobile Banner Ad
+Dog Food Truck
