OfficeMax
As an in-house Senior Art Director at Officemax I collaborated with the rest of the Brand Strategy Team to create and produce print ads, store signage, brochures, digital assets and other brand materials. I also hired photographers and illustrators, oversaw photoshoots and directed freelancers and designers.
OfficeMax Store Signage
Role: Concept, Art Direction, Design

We created in-store posters and signage to encourage people to bring in their old office chairs, instead of throwing them out. Participating OfficeMax stores gave them 10% off on a new office chair and donated the old ones to Goodwill.

OfficeMax Wireless Printing App
Role: Concept, Art Direction, Design

This concept app came out of brainstorms, while I was an Art Director at OfficeMax, for promotional ways to sell more ink.

2017 Aaron Potter